Poor customer service costs UK businesses more than 15 billion pounds each year, with telecommunications, utilities & financial services companies said to be the biggest losers.

According to a national survey, the cost of poor customer service is now a significant issue. Most companies are losing significant business through customers defecting & abandoning their purchases as a direct result of unsatisfactory service experiences.

They say it costs too much to train people, and put foolproof systems in to delight the customer, then they spend billions trying to get different customers via large sales and marketing budgets.

Lunacy!

This is, of course, just a statement of the blindingly obvious. We all know as customers how often we feel undervalued & abused.

The key to business success is to create a system that makes it easier to deliver great customer service than not deliver it. This is a system outlined in 'Great or Poor'.

Please contact us to learn how we can help you avoid this 15 billion pound problem.